{"id":337,"date":"2026-05-23T17:08:28","date_gmt":"2026-05-23T16:08:28","guid":{"rendered":"https:\/\/www.ricecookers.co.uk\/?page_id=337"},"modified":"2026-05-23T17:08:29","modified_gmt":"2026-05-23T16:08:29","slug":"zojirushi-ns-tsq10-vs-instant-pot-duo-2026","status":"publish","type":"page","link":"https:\/\/www.ricecookers.co.uk\/index.php\/zojirushi-ns-tsq10-vs-instant-pot-duo-2026\/","title":{"rendered":"Zojirushi NS\u2011TSQ10 vs Instant Pot Duo (2026)"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>Which Cooker Should You Buy?<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Zojirushi NS\u2011TSQ10<\/strong> and the <strong>Instant Pot Duo 7\u2011in\u20111<\/strong> are two of the most popular kitchen appliances in the UK \u2014 but they serve completely different purposes. One is a premium fuzzy\u2011logic rice cooker designed for perfect rice. The other is a versatile multicooker that can pressure cook, slow cook, steam, saut\u00e9, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This comparison breaks down the differences so you can choose the right one for your home.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u2b50 Quick Verdict<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">These two cookers are built for different buyers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zojirushi NS\u2011TSQ10<\/strong> \u2192 Best for people who want <em>the absolute best rice quality<\/em>.<\/li>\n\n\n\n<li><strong>Instant Pot Duo<\/strong> \u2192 Best for families who want <em>versatility, speed, and value<\/em>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want <strong>perfect rice<\/strong>, choose <strong>Zojirushi<\/strong>. If you want <strong>one appliance that does everything<\/strong>, choose <strong>Instant Pot Duo<\/strong>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83d\udd0d Side\u2011by\u2011Side Comparison<\/h1>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th><strong>Zojirushi NS\u2011TSQ10<\/strong><\/th><th><strong>Instant Pot Duo 7\u2011in\u20111<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Type<\/td><td>Premium fuzzy\u2011logic rice cooker<\/td><td>Multicooker<\/td><\/tr><tr><td>Capacity<\/td><td>1.0\u202fL<\/td><td>3L \/ 5.7L \/ 8L<\/td><\/tr><tr><td>Technology<\/td><td>Advanced fuzzy logic<\/td><td>Pressure + slow + rice<\/td><\/tr><tr><td>Bowl<\/td><td>Thick non\u2011stick<\/td><td>Stainless\u2011steel pot<\/td><\/tr><tr><td>Modes<\/td><td>White, Brown, Sushi, Porridge, Quick<\/td><td>Pressure, Slow, Rice, Steam, Saut\u00e9, Yogurt<\/td><\/tr><tr><td>Rice Quality<\/td><td>Outstanding<\/td><td>Very good<\/td><\/tr><tr><td>Learning Curve<\/td><td>Very easy<\/td><td>Medium<\/td><\/tr><tr><td>Price<\/td><td>Premium<\/td><td>Mid\u2011range<\/td><\/tr><tr><td>Best For<\/td><td>Rice perfectionists<\/td><td>Families &amp; meal preppers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83c\udfc6 Rice Quality<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zojirushi NS\u2011TSQ10<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zojirushi is the gold standard. The NS\u2011TSQ10 produces incredibly fluffy, consistent rice with perfect texture every time. Sushi rice is especially impressive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instant Pot Duo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Makes good rice, especially using the \u201cRice\u201d or \u201cPressure Cook (Low)\u201d settings. But it cannot match Zojirushi\u2019s precision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner:<\/strong> <strong>Zojirushi NS\u2011TSQ10<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u2699\ufe0f Versatility<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zojirushi NS\u2011TSQ10<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A dedicated rice cooker. It does rice exceptionally well \u2014 and that\u2019s its purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instant Pot Duo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A full multicooker that replaces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A rice cooker<\/li>\n\n\n\n<li>A slow cooker<\/li>\n\n\n\n<li>A pressure cooker<\/li>\n\n\n\n<li>A steamer<\/li>\n\n\n\n<li>A saut\u00e9 pan<\/li>\n\n\n\n<li>A yogurt maker<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner:<\/strong> <strong>Instant Pot Duo<\/strong> (By a huge margin.)<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u23f1\ufe0f Speed<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zojirushi<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Standard rice\u2011cooker timings \u2014 not fast, not slow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instant Pot Duo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pressure cooking dramatically reduces cooking times for stews, curries, meats, and even rice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner:<\/strong> <strong>Instant Pot Duo<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83e\uddf1 Build Quality<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zojirushi<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Premium Japanese construction. Thick bowl, solid lid, long\u2011lasting components.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instant Pot Duo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stainless\u2011steel pot, sturdy lid mechanism, built for heavy use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner:<\/strong> <strong>Zojirushi<\/strong> (But both are high quality.)<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83e\uddfc Ease of Use<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zojirushi<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Simple, intuitive, and beginner\u2011friendly. Just choose your rice type and press start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instant Pot Duo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More buttons, more modes, and a learning curve \u2014 but very rewarding once mastered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner:<\/strong> <strong>Zojirushi<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83d\udcb7 Price &amp; Value<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zojirushi<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Premium price for premium rice quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instant Pot Duo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Exceptional value for versatility \u2014 replaces multiple appliances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Best value for rice:<\/strong> Zojirushi<\/li>\n\n\n\n<li><strong>Best value for versatility:<\/strong> Instant Pot Duo<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67 Who Should Buy Which?<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choose the Zojirushi NS\u2011TSQ10 if you want:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The best rice quality available<\/li>\n\n\n\n<li>A cooker that lasts 10+ years<\/li>\n\n\n\n<li>Perfect sushi, jasmine, basmati, and brown rice<\/li>\n\n\n\n<li>A premium Japanese brand<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choose the Instant Pot Duo if you want:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One appliance that does everything<\/li>\n\n\n\n<li>Pressure cooking, slow cooking, steaming, saut\u00e9ing<\/li>\n\n\n\n<li>Large capacity (5.7L or 8L)<\/li>\n\n\n\n<li>Faster meal prep<\/li>\n\n\n\n<li>A stainless\u2011steel inner pot<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">\u2b50 Final Verdict<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Zojirushi NS\u2011TSQ10<\/strong> is unbeatable for rice quality. The <strong>Instant Pot Duo<\/strong> is unbeatable for versatility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose based on whether you want <strong>precision<\/strong> or <strong>multi\u2011function power<\/strong> \u2014 both are excellent in their category.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83d\uded2 Buy on Amazon<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zojirushi NS\u2011TSQ10<\/strong><\/h3>\n\n\n\n<div class=\"aawp\">\n\n            \n            \n<div class=\"aawp-product aawp-product--horizontal\"  data-aawp-product-asin=\"B00OMB4Z5E\" data-aawp-product-id=\"37\" data-aawp-tracking-id=\"omnialgroup-21\" data-aawp-product-title=\"ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V  Stainless Steel Brown\">\n\n    \n    <div class=\"aawp-product__thumb\">\n        <a class=\"aawp-product__image-link\"\n           href=\"https:\/\/www.amazon.co.uk\/dp\/B00OMB4Z5E?tag=omnialgroup-21&linkCode=ogi&th=1&psc=1\" title=\"ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown, 220-230V (Stainless Steel Brown)\" rel=\"nofollow noopener sponsored\" target=\"_blank\">\n            <img decoding=\"async\" class=\"aawp-product__image\" src=\"https:\/\/m.media-amazon.com\/images\/I\/41jUG8Au6AL._SL160_.jpg\" alt=\"ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown, 220-230V (Stainless Steel Brown)\"  \/>\n        <\/a>\n\n            <\/div>\n\n    <div class=\"aawp-product__content\">\n        <a class=\"aawp-product__title\" href=\"https:\/\/www.amazon.co.uk\/dp\/B00OMB4Z5E?tag=omnialgroup-21&linkCode=ogi&th=1&psc=1\" title=\"ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown, 220-230V (Stainless Steel Brown)\" rel=\"nofollow noopener sponsored\" target=\"_blank\">\n            ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown, 220-230V (Stainless Steel Brown)        <\/a>\n        <div class=\"aawp-product__description\">\n                    <\/div>\n    <\/div>\n\n    <div class=\"aawp-product__footer\">\n\n        <div class=\"aawp-product__pricing\">\n            \n                            <span class=\"aawp-product__price aawp-product__price--current\"><\/span>\n            \n                    <\/div>\n\n                <a class=\"aawp-button aawp-button--buy aawp-button aawp-button--amazon aawp-button--icon aawp-button--icon-black\" href=\"https:\/\/www.amazon.co.uk\/dp\/B00OMB4Z5E?tag=omnialgroup-21&#038;linkCode=ogi&#038;th=1&#038;psc=1\" title=\"Buy on Amazon\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Buy on Amazon<\/a>\n            <\/div>\n\n<\/div>\n\n    \n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instant Pot Duo<\/strong><\/h3>\n\n\n\n<div class=\"aawp\">\n\n            \n            \n<div class=\"aawp-product aawp-product--horizontal\"  data-aawp-product-asin=\"B00OP26T4K\" data-aawp-product-id=\"40\" data-aawp-tracking-id=\"omnialgroup-21\" data-aawp-product-title=\"Instant Pot Duo 5.7L Electric Multi Cooker 7-in-1,Pressure &amp; Rice Cooker\">\n\n    \n    <div class=\"aawp-product__thumb\">\n        <a class=\"aawp-product__image-link\"\n           href=\"https:\/\/www.amazon.co.uk\/dp\/B00OP26T4K?tag=omnialgroup-21&linkCode=ogi&th=1&psc=1\" title=\"Instant Pot Duo 5.7L, Electric Multi Cooker, 7-in-1,Pressure & Rice Cooker\" rel=\"nofollow noopener sponsored\" target=\"_blank\">\n            <img decoding=\"async\" class=\"aawp-product__image\" src=\"https:\/\/m.media-amazon.com\/images\/I\/416vTWElIgL._SL160_.jpg\" alt=\"Instant Pot Duo 5.7L, Electric Multi Cooker, 7-in-1,Pressure & Rice Cooker\"  \/>\n        <\/a>\n\n            <\/div>\n\n    <div class=\"aawp-product__content\">\n        <a class=\"aawp-product__title\" href=\"https:\/\/www.amazon.co.uk\/dp\/B00OP26T4K?tag=omnialgroup-21&linkCode=ogi&th=1&psc=1\" title=\"Instant Pot Duo 5.7L, Electric Multi Cooker, 7-in-1,Pressure & Rice Cooker\" rel=\"nofollow noopener sponsored\" target=\"_blank\">\n            Instant Pot Duo 5.7L, Electric Multi Cooker, 7-in-1,Pressure & Rice Cooker        <\/a>\n        <div class=\"aawp-product__description\">\n            <ul><li>13 PROGRAMS: Soup, Broth, Meat, Stew, Bean, Chilli, Slow Cook, Saute, Rice, Porridge, Steam, Yogurt, Keep Warm, Multigrain, Poultry and Pressure Cook\u2014 get creative with just one appliance!<\/li><li>ENERGY-SAVING: Save up to 80% on your energy bill compared to traditional electric ovens\u2014so you can put that extra cash towards the things that really matter!<\/li><li>TIME-SAVING: Cut cooking time by up to 70% compared to traditional methods when pressure cooking \u2014more time for the things you love and less time spent in the kitchen!<\/li><li>SET IT & FORGET IT \u2013 The Instant Pot Duo remembers your favorite cooking styles and go-to programs, so you can relax and do other things while your meal cooks safely and quickly.<\/li><li>5 PORTIONS \u2013 With its 5.7L capacity, it\u2019s perfect for whipping up tasty weekday meals, family dinners, or even batch cooking for the week ahead.<\/li><\/ul>        <\/div>\n    <\/div>\n\n    <div class=\"aawp-product__footer\">\n\n        <div class=\"aawp-product__pricing\">\n            \n                            <span class=\"aawp-product__price aawp-product__price--current\">&#163;89.99<\/span>\n            \n            <a href=\"https:\/\/www.amazon.co.uk\/gp\/prime\/?tag=omnialgroup-21\" title=\"Amazon Prime\" rel=\"nofollow noopener sponsored\" target=\"_blank\" class=\"aawp-check-prime\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ricecookers.co.uk\/wp-content\/plugins\/aawp\/assets\/img\/icon-check-prime.svg\" height=\"16\" width=\"55\" alt=\"Amazon Prime\" \/><\/a>        <\/div>\n\n                <a class=\"aawp-button aawp-button--buy aawp-button aawp-button--amazon aawp-button--icon aawp-button--icon-black\" href=\"https:\/\/www.amazon.co.uk\/dp\/B00OP26T4K?tag=omnialgroup-21&#038;linkCode=ogi&#038;th=1&#038;psc=1\" title=\"Buy on Amazon\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Buy on Amazon<\/a>\n            <\/div>\n\n<\/div>\n\n    \n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Which Cooker Should You Buy? The Zojirushi NS\u2011TSQ10 and the Instant Pot Duo 7\u2011in\u20111 are two of the most popular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-337","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ricecookers.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ricecookers.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ricecookers.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ricecookers.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ricecookers.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":1,"href":"https:\/\/www.ricecookers.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/337\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/www.ricecookers.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/337\/revisions\/338"}],"wp:attachment":[{"href":"https:\/\/www.ricecookers.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}